HEMEROTECA
21 junio, 2018
Schüller Möbelwerk KG launches a new digital presence for top of the range brand Next125, accompanied by an integrated and strategic social media programme that enables direct connection between customers and Next125’s independent retailers. The goal is to increase the brand’s position in the premium sector by creating an emotional bond with customers looking for contemporary kitchen furniture designs.
21.06.2018 According to CEO Markus Schüller, Next125 stands for visual reduction to the essential: linearity, timelessness, openness, and functionality. He says, We have applied this approach to our new website. By intensifying Social Media activities, we aim to strengthen the impression customers have of the Next125 brand and to communicate directly with our target group.
The digital presence
The new website has a simple design and a clear structure, so it’s easy to navigate. It is also optimized for mobile, so consumers can easily access when they’re on the go. The potential customer is led into the world of Next125 and thanks to the clear-cut, simple structure is offered support in all matters related to kitchen planning.
The website composition reflects the design philosophy of Next125: shapes and surfaces have a strong, geometrical and linear design, where the spaces and divisions give a consistent and ordered design. On the website the responsive, multi-column design is combined with a strict vertical alignment, which evokes the name-giving grid of 125mm and covers all elements – including typography.
The navigation follows the natural process the customer undergoes when buying a kitchen: inspirational and creative concepts are supported by information on the brand, design options and retailers. Under the menu item Inspiration, Next125 provides impressive images of kitchen concepts that – thanks to their design, function, colour and form – stimulate the user’s creativity and imagination. By reducing the design to its core elements, the kitchen itself becomes a piece of architecture. Just a single click on the photo, enables each image to be saved or shared on social media platforms such as Pinterest, taking the user one step closer to his or her dream kitchen design.
About Next125 gives an overview of the brand, the philosophy and an overview of Next125 products. In addition, it provides detailed information on further planning options including: hints on the equipment; choices of front finishes; information on different heights available; complementary furniture; planning with accessories and many more. Thanks to manifold possibilities and attention to detail, the prospective customer is continually invited to contact a trained Next125 retailer. There is a regional retailer search on the site for all countries. The user can also order a catalogue to be delivered to their home address or downloaded digitally.
The website’s vibrant approach is further illustrated by emotional and creative topics related to the Next125 brand, kitchen culture and pleasure. In the style of a magazine, the different contributions seduce with inspiration and broad topics are brought to life to the site to capture the user’s attention. This section also comprises exciting and exceptional stories, Food Talks as well as background information on design trends.
Social Media activities
Thanks to strategic activities and content that is adapted to the target groups of the respective social media channel, in addition to the existing profiles on Houzz, Architonic and YouTube, next125 will also extend its activities to Facebook, Instagram and Pinterest. The goal is to increase the premium brand’s awareness and to get connect directly with customers. For the future, innovative platforms like Canvas as well as cooperations with relevant Influencers are planned.
* For further information: www.next125.de/en
