HEMEROTECA
2 noviembre, 2016
To coincide with SICAM, Grass opened a new showroom in Pordenone, Northern Italy on 18th October.
At the evening reception, almost 200 guests immersed themselves in the world of movement systems from Grass. The new showroom gives visitors plenty of freedom for their own ideas while providing a wealth of inspiration. The concept from project and interior designer Thomas Petschnig is based on a precise adaptation of the values the company stands for: elegance, straightforwardness and quality.
The timing could not have been better: from 18 to 21 October, suppliers to the furniture industry from all over the world gathered in Pordenone. Besides giving furniture manufacturers an overview of the latest developments and innovations, the fair also gives the industry an opportunity to showcase its achievements.
On the evening of 18 October, a very special event took place just a few minutes from the exhibition centre: Grass used the occasion to present its new showroom to journalists, partners, customers, future customers and staff. Almost 200 guests experienced the special concept that Austrian project and interior designer Thomas Petschnig developed for the new showroom: with its green, elongated elements, the entrance guides visitors into the world of Grass and opens up into an impressive space interrupted only by two circles of light – the centrepiece of the lighting concept. This simple elegance, coupled with the straightforward presentation of the products, creates an experience that aptly translates both the Grass brand and the characteristics of its product portfolio into architecture. Every structure is a message that stands in context with people and their attitude, says Thomas Petschnig of his design approach. That’s why it was important to incorporate the high standards of the Grass brand in the interior concept.
With its new showroom, Grass aims to strengthen its commitment to the important Italian market. The space-within-a-space concept permits a year-round product show where Italian companies can experience the benefits of the Grass product lines for themselves. If the opening evening is anything to go by, the venture looks sets to be a success: the 115-square-metre showroom hosted a gathering of people from all over the world who feel connected through the Grass brand – including numerous furniture manufacturers that Grass already supplies with its movement systems: the guest list included names from Valcucine, Stosa and Toncelli all the way to manufacturers and long-standing partner companies from Germany.
The evening exceeded our expectations and shows that our products meet with a great deal of interest in Italy, says Marco Müller, director of Grass Italy. Furniture making here traditionally has a strong affinity with design, and our products provide the flexibility to implement sophisticated solutions that reflect the quality of the furniture on the inside as well. We’re confident that the unique new showroom will help us continue to expand our business in Italy.
* For further information: www.grass.at
