25 marzo, 2015
One of Elica´s main goals for the year 2015 is to strengthen its brand position in China and the Far East, in general.
Elica has been operating in China since 2010, when it acquired the majority stake of the company owning the Puti brand (Zhejiang Putian Electric Co. Ltd). In cooperation with Puti, Elica manufactures and sells kitchen hoods, gas hobs, and kitchenware sterilizers, in the domestic market. In the near future, Elica aims at strengthening its brand in China, by designing a product line specifically conceived for Asian markets, designed by an Italian-Chinese team, where the needs of the domestic cooking style and habits will be greatly taken into account.
The next very important event for Elica in China is scheduled for May, once again in Shanghai, and organized by the Fondazione Ermanno Casoli (Ermanno Casoli Foundation).
* Another related news:
– Elica consolidates its presence in China
* For further information: www.elica.com