Das Haus – Interiors on Stage, by Luca Nichetto, will be at the Imm Cologne 2013

“Of course Das Haus is about tendencies in current product and interior design as well,” says the imm cologne’s Creative Director Dick Spierenburg, summing up the public interest in a nutshell, “but what really makes this format so interesting for visitors and the public is that it is filtered through the personality of the guest designer.”   

This time round, the guest designer is from Venice: Luca Nichetto, who comes from the famous island of Murano and has been strongly influenced by the glasswork of its craftsmen, sees himself as an autodidact.

In 2006 he founded his own design studio in Venice’s Mestre Harbour, opening a second studio in Stockholm in 2011. His company develops designs for everything from sofas, chairs, office furniture, lamps and carpets all the way to glasses, vases and kitchen accessories.

As in 2012, the imm cologne has thus selected a representative of the younger generation of designers who nevertheless has sufficient experience to largely furnish even an extensive living space installation like “Das Haus” with his own products.   

With his plans for “Das Haus”, Luca Nichetto wants to pursue his growing interest in sustainable design. What particularly appeals to him about the project is the possibility of conducting a holistic experiment that goes far beyond the scope of pure product design.

“I imagine a house with a central ‘living room’ like a beating heart,” reveals Nichetto. He compares Das Haus with a small planet where the living room becomes as important as the Amazon Rainforest is for the earth: “A green lung that helps us live”.

At the next Imm Cologne in January 2013, Pure Village, where `Das Haus@¬# is located, will be changing floors and moving to Hall 3.1, along with the D3 Design talents exhibition and the lecture forum The Stage.

Pure Village
Pure Village was launched in 2010 as a conceptual and spatial extension of the Pure segment. With its systematically planned trade fair architecture and extended interior design offering, it has proved an ideal addition to the large-scale brand presentations in Hall 11. Under the title Pure, the imm cologne brings together presentations by brand-name manufacturers from a wide variety of segments who feel a special commitment to design.   

The next trade fair duo Imm Cologne / LivingKitchen will be held from 14th to 20th January 2013.