Dada is to use Grass movement systems in future


22 abril, 2013

In its new collection, Italian kitchen manufacturer Dada will be relying on the innovative movement system Vionaro from Grass.

For the Grass Group, this marks the beginning of a collaboration with the market leader for exclusive premium kitchens Dada, that offers both sides attractive prospects for the future.

Grass y DadaItalian design would be inconceivable without the accomplished mastery of traditional firms of craftsmen. In many industrial fields, successful family businesses rank among the world’s top league because of their uncompromising commitment to quality. Dada, a company belonging to the Molteni Group, is a renowned case in point.

Top-brand kitchens from Mesero near Milan can be found at prestigious addresses such as the 57th floor of the Federation Tower in Moscow or 40 Mercer Residences in New York’s SoHo district, designed by Pritzker laureate Jean Nouvel. Dada kitchens are also part of the top-of-the range fittings in the 144 exclusive Armani Residences in the world’s tallest building, the Burj Khalifa in Dubai.

When it came to the latest line in Dada kitchen models, the designers of this long-established company were looking for a drawer solution that would harmonise perfectly with the look and functionality of their high-end
creation. Meanwhile at Grass, development of the innovative movement system Vionaro was in full swing. Perfect timing: the product aroused Dada’s interest.

Vionaro –complete solution with minimalist elegant aesthetic
With the new drawer system Vionaro, Grass is introducing a new age in concealed slide systems. The cubist-inspired complete solution combines an extremely slender drawer side design with the technology of the red dot award winner Dynapro. Already proven millions of times over in practical use, this slide system with three-dimensional adjustability features outstanding load capacity of up to 60 kilos as well as synchronised movement throughout.

Vionaro’s two slender drawer sides with a width of just 13 mm are set on the Dynapro system which completely revolutionised the market for concealed slide systems. Cubist in design and perfectly styled in sleek aluminium as well as in steel.

This has been accomplished with an entirely smooth aluminium drawer side which is perfectly perpendicular and offers a totally uninterrupted surface. In its elegant simplicity, Vionaro allows scope for every conceivable furniture design. The perfect front connection also ensures top stability and entirely homogeneous surfaces.

Brand cooperation with long-range possibilities
For the management of Dada, Vionaro marks the successful start of a collaboration with Grass that is aimed at the long term. As a next step, Dada will also be using the Tiomos hinge system and the full-range drawer
programme Nova Pro in their kitchen models. Grass is also excited by the prospects this collaboration holds for international markets.

* For further information: www.grass.at / www.dadaweb.it


MILESSI

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