Successful visitor marketing for LivingKitchen

Between the first and second edition, there was a noticeable increase in the internationality of the event, in exhibitors as well as visitors. And thanks to the particular dedication of the fair team in the area of visitor marketing, LivingKitchen 2015 will be even more international: large groups from China, Russia, Japan, Brazil, Turkey and the USA and Canada have already confirmed their visit to the fair in January.

A truly good international trade fair is the perfect blend of two components: exhibitors representing a good blend of national and international companies, with all the important industry players in attendance and, among the visitors, a large number of decision-makers, ideally from both the host country as well as from the whole world. Normally, it takes quite some time for a fair to get this balance right. But the international kitchen event, LivingKitchen, only in its third edition, made a great start already with its first event in 2011.

By the second edition in 2013, interest had increased even further, as the visitor analysis proves. The percentage of international industry visitors rose from 39 to 42 per cent. Visitor figures from within the European Union rose by seven per cent. There was particularly strong growth from Eastern Europe at 57 per cent. Figures from Asia rose by 34 per cent and Central and South America figures were up 39 per cent. The sharp increase in interest from Russia, China and Taiwan was the most noticeable.

For 2015 and the third edition of the fair, Project Manager Eike Fuchs’ LivingKitchen team have set the international visitor targets even higher. Thanks to intensive visitor marketing in Europe and many countries around the world, many large visitor groups have already confirmed their attendance: 18 delegations with around 600 people are coming from China alone. Russia and the USA and Canada are also well represented with five groups each. The Global Networking Lounge in the Europasaal is the ideal place for exhibitors to meet visitor groups: thanks to the dedicated interpretation service, it couldn’t be easier to talk to each other.

In order to attract as many guests to their stand as possible, exhibitors are advised to make use of the visitor vouchers. It couldn’t be easier to bring clients to the fair. The voucher numbers can be integrated into the individual invitations and the exhibitor will only pay for those vouchers which are actually validated in the ticket shop. Companies from abroad in particular will appreciate the facilitation of the admission-ticket purchase procedure!

The next trade fair duo Imm Cologne / LivingKitchen will take place from 19-25 January 2015.

* For further information: www.livingkitchen-cologne.com